Plan better

To plan better, develop the habit of asking and answering the following questions:

- What exactly is my product or service?

- Who exactly is my customer?

- Why does my customer buy?

- What does my customer consider value?

- What is it that makes my product or service superior to that of any of my

competitors?

- Why is it that my prospective customer does not buy?

- Why does my prospective customer buy from my competitor?

- What value does he/she perceive in buying from my competitor?

- How can I offset that perception and get my competitor’s customers to buy from

me?

- What one thing must my customer be convinced of to buy from me, rather than

from someone else?

#business #success