Discover Your Competitive Advantage

#business #entrepreneurship #competition #advantage #marketing #success

Here is a good article which can help You to discover, define, communicate Your competitive advantage.

A competitive Advantage is crucial for you being able to get customers, because:

"A competitive advantage is what makes you better than the competition in your customers' minds"

Here one excerpt from the article:

"Are you communicating your greatest strengths using quantifiable statistics, concrete language, that is not subjective and vague or used by your competitors, language that draws a contrast?

Do you say things like “We have great customer service” or do you say things like “We ship 99% of our orders the same day, 100% complete. That is our promise to you.”

You should read it if you, like me, are an entrepreneur and want to offer true value to your clients.

http://www.marketingmo.com/strategic-planning/discover-your-competitive-advantage/

Have fun!.