Just being “useful"
#pull #marketing #content
"Let's say that you own a landscaping company. What if you wrote an ebook called 10 Ways to Make Your Yard Absolutely Beautiful and used Facebook advertising to target and give it away on social media to people in your city? You are not “pushing” your landscaping service.
You are just being “useful."
Guess what? Some of those people will get your ebook and want you to do the exact same things you told them to do in your ebook but pay you to do it. That is being useful, and that is pull marketing."
If you want read more about this, please go to :
